Under all is the land. Upon its wise utilization and widely allocated ownership
depend the survival and growth of free institutions and of our civilization.
Realtors® should recognize that the interests of the nation and its citizens
require the highest and best use of the land and the widest distribution of
land ownership. They require the creation of adequate housing, the building
of functioning cities, the development of productive industries and farms,
and the preservation of a healthful environment.
Such interests impose obligations beyond those of ordinary commerce.
They impose grave social responsibility and a patriotic duty to which
Realtors® should dedicate themselves, and for which they should be
diligent in preparing themselves. Realtors®, therefore, are zealous to
maintain and improve the standards of their calling and share with their
fellow Realtors® a common responsibility for its integrity and honor.
In recognition and appreciation of their obligations to clients, customers,
the public, and each other, Realtors® continuously strive to become and
remain informed on issues affecting real estate and, as knowledgeable
professionals, they willingly share the fruit of their experience and study with
others. They identify and take steps, through enforcement of this Code of
Ethics and by assisting appropriate regulatory bodies, to eliminate practices
which may damage the public or which might discredit or bring dishonor to
the real estate profession. Realtors® having direct personal knowledge of
conduct that may violate the Code of Ethics involving misappropriation of
client or customer funds or property, willful discrimination, or fraud resulting
in substantial economic harm, bring such matters to the attention of the
appropriate Board or Association of Realtors®. (Amended 1/00)
Realizing that cooperation with other real estate professionals promotes the
best interests of those who utilize their services, Realtors® urge exclusive
representation of clients; do not attempt to gain any unfair advantage over
their competitors; and they refrain from making unsolicited comments about
other practitioners. In instances where their opinion is sought, or where
Realtors® believe that comment is necessary, their opinion is offered in an
objective, professional manner, uninfluenced by any personal motivation or
potential advantage or gain.
The term Realtor® has come to connote competency, fairness, and high
integrity resulting from adherence to a lofty ideal of moral conduct in
business relations. No inducement of profit and no instruction from clients
ever can justify departure from this ideal.
In the interpretation of this obligation, Realtors® can take no safer guide
than that which has been handed down through the centuries, embodied
in the Golden Rule, “Whatsoever ye would that others should do to you,
do ye even so to them.”